The 5 Biggest Website Design Trends we’ve seen this year

Calendar07 SEPTEMBER 2018


The online world is constantly changing. As new technologies arise, and customer preferences change, it’s important for modern brands to be on the cutting edge of the latest trends. Here at Pivotal Pixel, we’re always keeping track of industry news, so we can offer our clients the web design and marketing strategies best-suited to their audience.

If you’re looking for a chance to transform your website in time for a new season, or you simply need to come to terms with the changing nature of graphical design, you’ve come to the right place. To help you get ahead of the game this year, we thought we’d take a look at some of the biggest website design trends to consider when you’re building your online presence.

Let’s get started.

Website Animation

Animation can play a significant part in conveying your ideas to your customers. Remember, if you want to be successful online, then you need more than just a great marketing strategy and plenty of advertising copy. You need to ensure that your customers understand the vision and value of your business.

You only have an average of 7 seconds to grab your customer’s attention. In a world where everyone seems to be in a rush, animation can be a quick and convenient way to demonstrate complex ideas. With support from a service like Pivotal Pixel, you can create graphical representations of your brand story and product information that instantly demand your client’s attention. Throughout the rest of 2018, you can expect to see:

  • More explainer aminations: Little videos on your landing pages or product content that demonstrate exactly what you have to offer your audience.
  • Logo animations: A chance to bring your brand to life with a unique use of shapes and color.
  • Gifs: The Gif is back, and it’s a great way to interact with customers. The right Gif can help you to develop those much-needed relationships designed to help brands thrive.

Bold, Attention-Grabbing Colors

We all love vibrant websites, right?

As soon as you come to the Pivotal Pixel website, you’ll see plenty of color in the form of red accents, oranges, blues, and yellows. All shades designed to grab your attention and build your confidence in our company. As we move into 2018, more companies will begin to embrace the deeper, more shocking hues that they’ve avoided in the past.

Bold colors are striking and attractive – but only when they’re used correctly. Attempting to use too many colors at once could mean that you end up with a garish website that’s difficult for your customers to look at and enjoy. A few ideas to remember when it comes to choosing colors include:

  • Use contrasting colors sparingly: Make sure that your content is still easy to read and consume. You don’t want your website to be drowned in color.
  • Different shades mean different things: Use colors that help to represent your brand. For instance, red is passionate and daring, while blue is loyal and trustworthy.
  • Be confident! When it comes to color, this is the year to start exploring. Leave pastel shades behind and go bold!

Creative Typography

Another web design aspect that we take very seriously here at Pivotal Pixel, is the concept of creative typography. In the constant battle for online attention, the right font helps to showcase the personality of your brand, and direct eyeballs to the right locations on your page.

Bold, large, and modern styles are the most popular today, but it’s worth noting that many companies in 2018 have begun to explore the idea of creating their very own fonts from scratch. If you’re looking for a way to really showcase the unique side of your company, then this could be a great way to differentiate yourself from your competitors.

Using personality in your typography is a great way to improve the emphasis factor. Bold and powerful fonts are legible, but they’re also aesthetically compelling. The drama of oversized typefaces, combined with the use of bold colors and animation go to show that 2018 is not going to be a year for subtly in web design.

Insightful Illustrations

One thing you’ll come to learn when you start working on your marketing strategies with Pivotal Pixel, is that you need to create unique, emotional connections with your audience if you want them to become loyal customers. One of the ways that today’s brands are breaking free from the corporate, inhuman faces they once had, is with playful illustration.

Illustrations can come in many different shapes, styles, and sizes, and they’re a visually engaging way to attract the attention of your audience, without damaging the simplicity and functionality of your web design.

The key thing to remember with your illustrations, is that they’re not just there to add more playfulness to the customer experience. The right illustrations can be incredibly informative, and a great way to add context to the information you’re giving your customers. If you use illustrations to explain your product or brand, you can add a human touch to your content that brings life back to your company.

Asymmetric Designs

Finally, 2018 has shown us once and for all that great design means re-writing the rules to suit the needs of an ever-changing audience. While all websites need to be able to offer great navigation, responsivity for a range of devices, and useful information, they don’t necessarily need to follow the same rules in the way they look.

Asymmetric layouts are a way for companies to fight back against the boring and boxy trends that began to emerge in 2017 as mobile responsivity became more important. They’re evidence of the fact that you can create a beautiful, easy-to-use website, and a design masterpiece at the same time – without having to compromise on functionality or style.

However, it’s important to remember that if you are going to explore asymmetric design, you should approach it with caution. Going too far with your creativity could mean that you end up with a site that’s difficult for clients to use. The more your usability drops, the more likely you are to miss out on crucial conversions.

Here at Pivotal Pixel, we personally believe in using a diverse combination of tried-and-tested methods alongside modern trends to create the cutting-edge, but practical designs our customers need. After all, good designs know how to work with the rules, and push their boundaries at the same time, to offer their clients something they can’t get anywhere else.